Social selling on LinkedIn is an established way to sell B2B products like software. But can LinkedIn help solar reps reach homeowners too?
Do you hate trying to sell solar door to door? Great. Start by getting more active on social media. Then, invest in your brand online to get better leads.
Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
Solar installers can’t kick the habit of door-to-door sales because they think it works. But looking at the true costs shows that canvassing is ineffective.
In California, ‘more households turn out the lights and draw the blinds with so many solar salesmen traipsing door-to-door,’ reports pv magazine.
After years of rapid growth, residential solar may slump in 2017. And that will create trouble for weaker solar installers.