When SolarCity comes to your area, they’ll buy a lot of TV ads. That will create more demand for solar. But it could also hurt local solar installers.
Titles on solar industry trends, marketing and business psychology will help you reach new customers in 2017 and recruit your customers as solar advocates.
Who wouldn’t want a solar product launch as big as the Tesla Powerwall? But unless you’re Elon, celebrity-style PR could fall flat. Do this instead.