Imagine if you could get solar leads that would convert at the highest rates because they were truly high quality -- contacts that were fresh and
Reduce Customer Acquisition Costs by Understanding How People Buy Solar
Even as the price of PV modules has dropped over the last few years, one cost has remained stubbornly high for solar installers: customer
5 Ways this Solar Company’s Website is Better than Yours
Let's be honest here, solar companies. Most solar web design is terrible. Let me count the ways your website probably isn't adding much to your
When Social Marketing Fails
The other day I went to see the new Carey Mulligan movie Far From The Madding Crowd at a Regal cinema. I was so excited because, at least in our neck
When Inbound Marketing Goes Wrong
As one of the owners of a Hubspot certified inbound marketing partner agency, you can be sure that I'm a confident and passionate advocate for the
6 Ways to Make your Company Blog a Solar Lead Generation Tool
For companies that do residential or commercial solar, sales leads you generate yourself on your own website are better than solar leads you buy from
How to Choose a Solar Marketing Agency that also Knows the Web
Are you a solar marketer looking for a new Web marketing agency? Maybe your company has outgrown the collection of freelancers that you've
3 Ways Beer Can Fuel your Solar Marketing Campaign
There's long been a successful relationship between beer and campaigns. Turns out that back in colonial times plying voters with the sudsy stuff
What Facebook’s New Search Means for Your Business
Last week, Facebook made live its new search, which now allows users to use keyword search to find not only pages or people, but also any posts