High quality solar leads can cost $100 or more to purchase. You can get even better leads yourself for about $70. There’s just one catch.
Reduce Customer Acquisition Costs by Understanding How People Buy Solar
Solar installers still struggle with high customer acquisition costs. Start to bring them down by understanding how solar buyers make decisions.
5 Ways this Solar Company’s Website is Better than Yours
Effective solar web design can help you kick the competition to the curb. But you need more than pretty pictures and product specs.
When Social Marketing Fails
The ubiquity of social marketing has rendered the method annoying and obsolete. Inbound marketing is the better way to build an engaged client or donor base.
When Inbound Marketing Goes Wrong
With inbound marketing don’t make the mistake of thinking “if a little bit is good, more MUST be better.” The best techniques still involve pacing yourself.
6 Ways to Make your Company Blog a Solar Lead Generation Tool
Management may be skeptical that blogging has any impact on solar sales. Follow these steps to make your solar blog generate truly qualified leads.
How to Choose a Solar Marketing Agency that also Knows the Web
You know you need more sales leads from your website. The right solar marketing agency can help. See if they know the Web with this simple test.
3 Ways Beer Can Fuel your Solar Marketing Campaign
A solar marketing campaign needs good stories. And are there any better stories than those about beer?
What Facebook’s New Search Means for Your Business
At the end of 2014, Facebook made live its new search. Here’s what businesses need to know to make it work for them.
How to Connect with an Audience of One through Blogging
You already know that blogging can help you reach more potential customers. But what if you want to reach just one single potential customer? A blog can do that too.