High quality solar leads can cost $100 or more to purchase. You can get even better leads yourself for about $70. There’s just one catch.
Solar installers still struggle with high customer acquisition costs. Start to bring them down by understanding how solar buyers make decisions.
Effective solar web design can help you kick the competition to the curb. But you need more than pretty pictures and product specs.
The ubiquity of social marketing has rendered the method annoying and obsolete. Inbound marketing is the better way to build an engaged client or donor base.
With inbound marketing don’t make the mistake of thinking “if a little bit is good, more MUST be better.” The best techniques still involve pacing yourself.
Management may be skeptical that blogging has any impact on solar sales. Follow these steps to make your solar blog generate truly qualified leads.
You know you need more sales leads from your website. The right solar marketing agency can help. See if they know the Web with this simple test.
A solar marketing campaign needs good stories. And are there any better stories than those about beer?
At the end of 2014, Facebook made live its new search. Here’s what businesses need to know to make it work for them.
You already know that blogging can help you reach more potential customers. But what if you want to reach just one single potential customer? A blog can do that too.