Solar companies that provide inbound leads to their sales reps make more sales than companies that expect reps to find all their own leads.
As clean energy heats up, solar telemarketing scams are in the news. And the public is placing blame beyond the callers to the installers who buy leads.
If your website homepage is just an online version of your brochure, you’re falling behind the competition. Here’s how to catch up and then get ahead.
Buying lists may be a quick way to get solar leads, but they can be low quality. Here’s how you can generate better leads on your own website.
Every decent-sized solar company has a blog on their website. But most solar blogs are old and cold. Here’s how to help your blog bring in leads.
Solar marketers will generate more sales leads if they understand the stages of the Buyer’s Journey: Awareness, Consideration and Decision.
“The traditional marketing playbook is broken,” said HubSpot CEO Brian Halligan at a recent conference. What did he mean? In the old days, you could buy attention for your business through ads and mailing lists. Today, with so much competition for your customers’ or clients’ attention — from 500 channels of cable TV, satellite radio, […]