Solar marketers have an important job — teaching your ideal solar customer without jargon and dispelling their fears about going solar.
As churches and mosques and synagogues embrace solar, more solar marketers should be telling their stories to help solar grow.
Getting solar on rooftops isn’t all about happy shiny PV. Your solar marketing campaign needs some tension, too. And there’s plenty of that in solar.
A solar marketing campaign needs good stories. And are there any better stories than those about beer?
Solar panels look great and it seems like they could just sell themselves. But it’s people that you need in your solar marketing campaign.
Of all the social media services, Facebook is best poised to help your solar marketing campaign soar.
Solar marketing directors must put women at the center of their solar marketing campaign.
Product jargon can put off potential customers. To really grow solar, start telling better stories about the people and business who’ve got solar.