Since it can cost about $3,000 to close a new customer for residential solar, according to GTM Research, it's no wonder that installers are looking
7 Scary Ways to Run Afoul of the CAN-SPAM Act
Last night, I heard a speaker at a marketing industry event tell the audience that harvesting the emails of your visitors without their knowledge was
Stop Buying Solar Leads and Start Making your Own
So, your company has been buying solar leads from third-party vendors who promise you that their lists are full of homeowners just itching to get PV