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PPC

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solar PPC ads

March 9, 2016

5 Ways Solar Companies Waste Money on Pay-Per-Click Ads

Solar power may be an advanced energy source. But the way most solar companies do marketing comes straight out of the 1950s: cold calls, door-to-door

Category iconSolar Marketing Review Tag iconlanding pages,  PPC,  residential solar

people hate ads

September 11, 2015

3 Ways Solar Marketing is Changing for the Better

Marketing guru Seth Godin thinks companies need to stop doing things that no longer work well in the Age of the Internet. That means marketing

Category iconSolar Marketing Review Tag iconadvertising,  PPC,  Seth Godin

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
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