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May 22, 2017

The Top 3 Things Homeowners Want from Solar Installers

In today's competitive market for residential solar, it's not enough for potential customers to hear from you that your company is awesome. In fact,

Category iconSolar Marketing Review Tag iconcustomer reviews,  pricing

September 14, 2016

Don’t Sell Solar on Price Alone – Add Other Value

In a marketplace filled with me-too solar companies where every residential installer offers the same thing as every other residential installer, the

Category iconSolar Marketing Review Tag iconcommodity,  EnergySage,  pricing,  Seth Godin,  Solar Power International

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
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