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residential solar

You are here: Home / Archives for residential solar
solar inbound marketing

April 27, 2017

Why There’s Only One Ideal Type of Solar Salesperson

New industries, such as solar, often have a difficult time in the sales world: You’re trying to convince people to buy a product that has been tested

Category iconSolar Marketing Review Tag iconcommercial solar,  residential solar

Solar Sales Leap book

September 22, 2016

‘Solar Sales Leap’ Book Now Available

I'm excited to announce that the publisher has released my new book, The Solar Sales Leap, just a few minutes ago. As of today, you can buy a copy for

Category iconSolar Marketing Review Tag iconresidential solar,  Solar Sales Leap

solar customer acquisition cost

July 14, 2016

How Solar Installers Can Cut Customer Acquisition Costs

With the cost to acquire a new home solar customer averaging $3,000 per installation according to GTM Research, marketing and sales have started to

Category iconSolar Marketing Review Tag iconRenewable Energy World,  residential solar,  solar customer acquisition,  solar telemarketing

residential solar sales

May 27, 2016

Solar Installers Need More Speed but also Stronger Brand

It's become a cliché for homeowners who want rooftop solar: the solar installer that never returns your call. Maybe solar companies are just too

Category iconSolar Marketing Review Tag icon#SolarFail,  brand building,  residential solar,  SolarCity,  Sunrun,  Tesla

selling solar door to door

March 24, 2016

Will the Oldest and Worst Way to Sell Solar Finally Die?

If cavemen had photovoltaics back in the Ice Age, their only choice to sell solar to each other would have been to walk from cave to cave, making

Category iconSolar Marketing Review Tag iconresidential solar,  solar inbound marketing,  solar scams

solar PPC ads

March 9, 2016

5 Ways Solar Companies Waste Money on Pay-Per-Click Ads

Solar power may be an advanced energy source. But the way most solar companies do marketing comes straight out of the 1950s: cold calls, door-to-door

Category iconSolar Marketing Review Tag iconlanding pages,  PPC,  residential solar

SolarCity mall kiosk

March 2, 2016

Solar Kiosks Aim to Reduce Customer Acquisition Cost

I usually write about why solar companies should cut their budget for traditional marketing methods that can't be measured and instead put more

Category iconSolar Marketing Review Tag iconInternet of Things,  residential solar,  Sungevity,  Sunrun

residential solar leads

January 28, 2016

3 Steps to Generate Residential Solar Leads

In today's hot solar market, a big challenge for installers is how to generate better residential solar leads. The cost to acquire a new

Category iconSolar Marketing Review Tag iconresidential solar,  solar inbound marketing,  solar lead generation

free solar leads

January 18, 2016

Free Solar Leads? Yes, but You Have to Earn Them

We've been getting traffic to our website recently when people search on Google for "free solar leads." I'm glad to have the traffic, but getting

Category iconSolar Marketing Review Tag iconresidential solar,  solar leads,  solar telemarketing

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