With utility rates low and competition fierce, it can be hard to connect with solar customers. One ideal type of solar salesperson can break through.
‘Solar Sales Leap’ Book Now Available
Today’s solar power market is more competitive than ever. If you want to stand out and reach more customers ‘The Solar Sales Leap’ is the book for you.
How Solar Installers Can Cut Customer Acquisition Costs
Customer acquisition cost is taking a bigger bite out of the profits of residential solar installers. The Internet can help but only if you do it right.
Solar Installers Need More Speed but also Stronger Brand
Residential solar installers need to respond to sales inquiries faster. But they also need to build trust with customers, and that branding takes time.
Will the Oldest and Worst Way to Sell Solar Finally Die?
Vivint salesmen may still walk suburban neighborhoods each summer. But companies that rely on door-to-door solar sales are losing to the competition.
5 Ways Solar Companies Waste Money on Pay-Per-Click Ads
Pay-per-click ads can attract visitors to your solar company website in the short term. But only if you avoid these rookie mistakes.
Solar Kiosks Aim to Reduce Customer Acquisition Cost
Solar kiosks in shopping malls, sports arenas, airports, and even casinos can help reach homeowners where they shop and play.
3 Steps to Generate Residential Solar Leads
Residential solar leads bought from lists or telemarketing vendors are getting weaker and weaker. Get started with better leads now.
Free Solar Leads? Yes, but You Have to Earn Them
Free solar leads, believe it or not, are the best sales prospects. Residential solar leads you make yourself close at much higher rates than ones you buy.
Companies that Promise Clean Power but Just Sell Solar Panels
If solar installers sell solar RECs to utilities then they can’t also claim to offer clean power to homeowners. Yet, plenty of them do.