New industries, such as solar, often have a difficult time in the sales world: You’re trying to convince people to buy a product that has been tested
‘Solar Sales Leap’ Book Now Available
I'm excited to announce that the publisher has released my new book, The Solar Sales Leap, just a few minutes ago. As of today, you can buy a copy for
How Solar Installers Can Cut Customer Acquisition Costs
With the cost to acquire a new home solar customer averaging $3,000 per installation according to GTM Research, marketing and sales have started to
Solar Installers Need More Speed but also Stronger Brand
It's become a cliché for homeowners who want rooftop solar: the solar installer that never returns your call. Maybe solar companies are just too
Will the Oldest and Worst Way to Sell Solar Finally Die?
If cavemen had photovoltaics back in the Ice Age, their only choice to sell solar to each other would have been to walk from cave to cave, making
5 Ways Solar Companies Waste Money on Pay-Per-Click Ads
Solar power may be an advanced energy source. But the way most solar companies do marketing comes straight out of the 1950s: cold calls, door-to-door
Solar Kiosks Aim to Reduce Customer Acquisition Cost
I usually write about why solar companies should cut their budget for traditional marketing methods that can't be measured and instead put more
3 Steps to Generate Residential Solar Leads
In today's hot solar market, a big challenge for installers is how to generate better residential solar leads. The cost to acquire a new
Free Solar Leads? Yes, but You Have to Earn Them
We've been getting traffic to our website recently when people search on Google for "free solar leads." I'm glad to have the traffic, but getting