After one of my clients told me that he's stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put
5 Mistakes to Avoid to Create a Killer Solar Landing Page
So, you're running ads on Facebook and Google. You're spending a few hundred bucks each month. Or maybe more. But it's worth it because you're getting
Don’t Sell Solar on Price Alone – Add Other Value
In a marketplace filled with me-too solar companies where every residential installer offers the same thing as every other residential installer, the
Choose Your Solar Story Carefully
When I was growing up in the seventies, my solar story featured mad scientists, buzz-cut engineers and hippie tinkerers battling against dirty energy
How Solar Lead Generation Firms Can Harm Residential Installers
Since it can cost about $3,000 to close a new customer for residential solar, according to GTM Research, it's no wonder that installers are looking
Should You Jump on the Podcast Bandwagon?
As an online marketer, I spend hours each week trying to keep up with the latest technology and learn ideas to use multimedia like video and audio to
3 Ways Solar Marketing is Changing for the Better
Marketing guru Seth Godin thinks companies need to stop doing things that no longer work well in the Age of the Internet. That means marketing
7 Scary Ways to Run Afoul of the CAN-SPAM Act
Last night, I heard a speaker at a marketing industry event tell the audience that harvesting the emails of your visitors without their knowledge was
Every Solar Marketing Campaign Must Answer these 7 Questions
Marketing solar can seem complicated, targeting your most likely buyers, translating your content into the keywords they search for, and explaining