After one of my clients told me that he’s stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put the largest number of names in the top of your sales funnel, is finally dying. What will replace it? Connecting with solar buyers in a more personalized way.
The good news: your online ads are sending lots of traffic to your solar landing page. The bad news: few visitors are filling out the form on the page.
In today’s competitive market too many installers try to sell solar on price alone. This leads to low quality and low profits. A better way is to add value.
The solar story that the industry tells by both its words and actions will determine whether solar spreads quickly or suffers setbacks.
Solar lead generation vendors promise hot contacts with homeowners who want solar. But some lead gen firms annoy buyers and hurt solar company brands.
While some marketing gurus tell you that you need to start your own podcast yesterday, the Web may now be reaching podcast overload.
Solar marketing isn’t only about ads anymore, even if those ads are on Google or Facebook. The most valuable marketing is content your buyer wants to see.
If you’re an email marketer, it’s all to easy to get in trouble for sending spam. Avoid these top 7 mistakes that can get you fines or even jail time.
Reaching potential solar buyers may seem complicated, but any solar marketing campaign can be boiled down to just 7 questions, starting with ‘Who?’
Buying lists may be a quick way to get solar leads, but they can be low quality. Here’s how you can generate better leads on your own website.