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Seth Godin

You are here: Home / Archives for Seth Godin
death of solar leads

May 9, 2018

High Volume Solar Marketing is Dead. Start Narrowcasting Instead.

After one of my clients told me that he's stopped buying solar sales leads, I realized that the old way of marketing solar installers, trying to put

Category iconSolar Marketing Review Tag iconSeth Godin,  solar leads

solar landing page

August 30, 2017

5 Mistakes to Avoid to Create a Killer Solar Landing Page

So, you're running ads on Facebook and Google. You're spending a few hundred bucks each month. Or maybe more. But it's worth it because you're getting

Category iconSolar Marketing Review Tag iconSeth Godin,  solar landing page,  solar lead conversion,  Sunrun

September 14, 2016

Don’t Sell Solar on Price Alone – Add Other Value

In a marketplace filled with me-too solar companies where every residential installer offers the same thing as every other residential installer, the

Category iconSolar Marketing Review Tag iconcommodity,  EnergySage,  pricing,  Seth Godin,  Solar Power International

solar stories

January 31, 2016

Choose Your Solar Story Carefully

When I was growing up in the seventies, my solar story featured mad scientists, buzz-cut engineers and hippie tinkerers battling against dirty energy

Category iconSolar Marketing Review Tag iconSeth Godin,  solar content marketing,  solar scams,  storytelling

solar lead generation

January 5, 2016

How Solar Lead Generation Firms Can Harm Residential Installers

Since it can cost about $3,000 to close a new customer for residential solar, according to GTM Research, it's no wonder that installers are looking

Category iconSolar Marketing Review Tag icon#SolarShame,  permission marketing,  Seth Godin,  solar lead generation,  solar telemarketing

podcasting

November 11, 2015

Should You Jump on the Podcast Bandwagon?

As an online marketer, I spend hours each week trying to keep up with the latest technology and learn ideas to use multimedia like video and audio to

Category iconInteractive Marketing Tag iconCopyblogger,  podcasts,  Seth Godin,  video

people hate ads

September 11, 2015

3 Ways Solar Marketing is Changing for the Better

Marketing guru Seth Godin thinks companies need to stop doing things that no longer work well in the Age of the Internet. That means marketing

Category iconSolar Marketing Review Tag iconadvertising,  PPC,  Seth Godin

spam email

August 19, 2015

7 Scary Ways to Run Afoul of the CAN-SPAM Act

Last night, I heard a speaker at a marketing industry event tell the audience that harvesting the emails of your visitors without their knowledge was

Category iconInteractive Marketing Tag iconCAN-SPAM Act,  email marketing,  Federal Trade Commission,  permission marketing,  Seth Godin

solar marketing campaign

June 26, 2015

Every Solar Marketing Campaign Must Answer these 7 Questions

Marketing solar can seem complicated, targeting your most likely buyers, translating your content into the keywords they search for, and explaining

Category iconSolar Marketing Review Tag iconmarketing planning,  marketing strategy,  Seth Godin

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
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