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solar customer acquisition

You are here: Home / Archives for solar customer acquisition
high quality solar leads

August 10, 2017

Get the Best Solar Leads – Exclusive, New, Interested. There’s Just One Catch.

Imagine if you could get solar leads that would convert at the highest rates because they were truly high quality -- contacts that were fresh and

Category iconSolar Marketing Review Tag iconinbound marketing,  solar customer acquisition,  solar lead generation

the Solar Patriot book

July 6, 2017

The Solar Patriot is Recruiting an Army to Fight for Energy Freedom

If you're a solar installer, you know how important incentives are to helping you get new customers. Especially homeowners. If state and federal

Category iconSolar Marketing Review Tag iconsolar advocacy,  solar customer acquisition

solar customer referral program

June 22, 2017

Customer Referral Programs Offer a Better Way to Get Solar Leads

Have you seen the stories about the residential solar downturn, especially in California? Well, if there has been a slowdown in sales, it's not

Category iconSolar Marketing Review Tag iconsolar customer acquisition,  solar lead generation,  SolarCity

solar inbound marketing

February 23, 2017

Reduce Customer Acquisition Costs by Understanding How People Buy Solar

Even as the price of PV modules has dropped over the last few years, one cost has remained stubbornly high for solar installers: customer

Category iconSolar Marketing Review Tag iconbuyer's journey,  inbound marketing,  solar customer acquisition

Solar Sales Leap book

November 10, 2016

Free Preview of ‘The Solar Sales Leap’ Book on Kindle

By now, most readers may be aware of Erik's recent book release, The Solar Sales Leap: Stop Knocking on Doors, Cold Calling, and Start Using the Power

Category iconSolar Marketing Review Tag iconsolar customer acquisition,  solar inbound marketing,  Solar Sales Leap

solar customer acquisition cost

July 14, 2016

How Solar Installers Can Cut Customer Acquisition Costs

With the cost to acquire a new home solar customer averaging $3,000 per installation according to GTM Research, marketing and sales have started to

Category iconSolar Marketing Review Tag iconRenewable Energy World,  residential solar,  solar customer acquisition,  solar telemarketing

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
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