High quality solar leads can cost $100 or more to purchase. You can get even better leads yourself for about $70. There’s just one catch.
We need good public policy to make solar more affordable for more Americans. Now, I’m recruiting an army of solar homeowners to fight on solar’s side.
Solar installers can get more new customers through referrals from existing customers. Here’s how to get started on a solar customer referral program.
Solar installers still struggle with high customer acquisition costs. Start to bring them down by understanding how solar buyers make decisions.
For a limited time, see a free Kindle preview of ‘The Solar Sales Leap’ and bring your customer acquisition out of the 1970s and into the 21st century.
Customer acquisition cost is taking a bigger bite out of the profits of residential solar installers. The Internet can help but only if you do it right.