By now, most readers may be aware of Erik's recent book release, The Solar Sales Leap: Stop Knocking on Doors, Cold Calling, and Start Using the Power
Will the Oldest and Worst Way to Sell Solar Finally Die?
If cavemen had photovoltaics back in the Ice Age, their only choice to sell solar to each other would have been to walk from cave to cave, making
3 Steps to Generate Residential Solar Leads
In today's hot solar market, a big challenge for installers is how to generate better residential solar leads. The cost to acquire a new
Get Our New Free Quick Start Guide on Generating Solar Leads
If your company sells either residential or commercial solar, you know the importance of leads to making more sales. Of course, you need lots of
Stop Buying Solar Leads and Start Making your Own
So, your company has been buying solar leads from third-party vendors who promise you that their lists are full of homeowners just itching to get PV
How Solar Inbound Marketing Campaigns Lose Credibility
Images are powerful way for any solar inbound marketing program to establish credibility. Inbound marketing, of course, is all about luring visitors