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solar scams

You are here: Home / Archives for solar scams
solar inbound marketing

May 3, 2017

It’s Like Using Solar to Run A Coal Mine — You Can Do It, But Why?

On the Curren Group website we track the terms that people enter into a Google search that bring traffic to our website. Are you doing this too? It's

Category iconSolar Marketing Review Tag icondoor-to-door sales,  Solar Sales Leap,  solar scams

solar installers reputation

June 29, 2016

3 Ways Solar Installers Can Protect their Reputation from Bad Apples

If you work for a solar contractor, you might think that your biggest enemy is your local utility monopoly. They may take forever to hook up your

Category iconSolar Marketing Review Tag icon#SolarFail,  branding,  Edison Electric Institute,  Federal Trade Commission,  Solar Energy Industries Association,  solar scams

selling solar door to door

March 24, 2016

Will the Oldest and Worst Way to Sell Solar Finally Die?

If cavemen had photovoltaics back in the Ice Age, their only choice to sell solar to each other would have been to walk from cave to cave, making

Category iconSolar Marketing Review Tag iconresidential solar,  solar inbound marketing,  solar scams

solar stories

January 31, 2016

Choose Your Solar Story Carefully

When I was growing up in the seventies, my solar story featured mad scientists, buzz-cut engineers and hippie tinkerers battling against dirty energy

Category iconSolar Marketing Review Tag iconSeth Godin,  solar content marketing,  solar scams,  storytelling

solar telemarketing

December 9, 2015

Could Shady Solar Telemarketers Slow the Clean Energy Revolution?

One solar telemarketing company in Phoenix, AZ, used to call senior citizens and tell them that their electric bills were going to increase from $200

Category iconSolar Marketing Review Tag icon#SolarShame,  lead generation,  solar scams,  solar telemarketing

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
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