Inbound marketing will bring traffic to your website and convert visitors to sales leads. But should you use it to recruit guys to sell solar door to door?
3 Ways Solar Installers Can Protect their Reputation from Bad Apples
With the media full of stories about solar scammers, residential solar installers need to show that they’re trustworthy to make the sale. Here’s how.
Will the Oldest and Worst Way to Sell Solar Finally Die?
Vivint salesmen may still walk suburban neighborhoods each summer. But companies that rely on door-to-door solar sales are losing to the competition.
Choose Your Solar Story Carefully
The solar story that the industry tells by both its words and actions will determine whether solar spreads quickly or suffers setbacks.
Could Shady Solar Telemarketers Slow the Clean Energy Revolution?
As clean energy heats up, solar telemarketing scams are in the news. And the public is placing blame beyond the callers to the installers who buy leads.