Most local solar installers get no website traffic. Don’t blame the web — blame an old & ugly website. But some local installers are doing better.
Do you hate trying to sell solar door to door? Great. Start by getting more active on social media. Then, invest in your brand online to get better leads.
Solar websites have to look great and function even better. If you’re getting one, here’s our guide to knowing what to ask for.
If your solar company jumps into a website redesign for the wrong reason, you may have to just re-do the site again in a few months.
Getting solar on rooftops isn’t all about happy shiny PV. Your solar marketing campaign needs some tension, too. And there’s plenty of that in solar.
Solar marketing directors must put women at the center of their solar marketing campaign.
You can have great photos of PV arrays and compelling sales copy about PPAs, but if you make this one mistake your solar website will send traffic away.
Unlike off-page SEO, which relies on other websites deciding to link to yours, on-page SEO is something that solar marketers control themselves.
Off-page SEO is the best way to get traffic for a solar company website. But don’t buy, beg or barter links. Here’s what to do instead.
A solar or wind power company needs a focused homepage to turn visitors into leads and then into customers. See how one solar company does it right.