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storytelling

You are here: Home / Archives for storytelling
solar stories

January 31, 2016

Choose Your Solar Story Carefully

When I was growing up in the seventies, my solar story featured mad scientists, buzz-cut engineers and hippie tinkerers battling against dirty energy

Category iconSolar Marketing Review Tag iconSeth Godin,  solar content marketing,  solar scams,  storytelling

Information Overload

August 28, 2015

Cut Through Information Overload with Storytelling

What's the biggest challenge of marketing in the Age of Information Overload? Cutting through the clutter and getting your audiences to notice you

Category iconInteractive Marketing,  Storytelling Tag iconclimate change,  information overload,  storytelling

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Articles on Solar Marketing

  • High Volume Solar Marketing is Dead. Start Narrowcasting Instead.
  • Utilities Step Up Efforts to Stop Homeowners from Going Solar
  • A Bigger Threat to Solar Installers than Tariff on Imported Panels
  • Download First 6 Chapters of ‘The Solar Patriot’ for Free
  • Why Solar Installers Must Care More about Public Policy in 2018
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