You know that readers online are much pickier than those same people reading a magazine or a book (for those geeks like us who still read books).
Online, readers ruthlessly skim. They’ll give your content anywhere from five seconds to a split second to decide if they want to read it through or not.
That means your blog posts, web pages and YouTube videos should only be as long as they need to be…and no longer.
The good folks at Buffer have done the research on how long stuff should be online to be readable and to get the maximum visits and shares. Lucky for us, they’ve and put it all in a handy infographic. Some surprising findings:
- Blog posts can be up to 1600 words (I always felt guilty if mine went over 800).
- URLs should have eight characters or less. The best domains are short, easy to spell and don’t have hyphens or special characters. And .com is still the best domain. (That’s bad news for new domains like .bargains, .dating or even .sucks).
- You thought Twitter’s 140-character limit was, well, a bit limiting? Well, Buffer says your Tweets will do 17% better if they’re actually shorter — only 71-100 characters.
Check out the whole infographic below.
— Erik Curren, Curren Media Group