Who doesn’t want more traffic to their website? Traffic leads to more email subscribers, social media followers, more inquiries and ultimately, more customers.
There are lots of ways that websites try to boost traffic these days. Search engine optimization. Social media. PR and outreach to the news media.
But none of these will be effective unless you do something first: generate content that people find interesting.
Content can be text, photos, video, presentations or even reviews. Original content is powerful but even just re-packaging somebody else’s content can offer value to your audiences. That’s called content curation and in a world of too much information, somebody who can sort out the wheat from the chaff will earn her audience’s gratitude.
So, it’s all about content marketing, a big buzzword that’s more than buzz. Get to know what it is, why you need to do it and how you can do it well from the handy infographic The Demystification of Content Marketing.